Palabras clave
Enfermedades crónicas
gestión de marketing
prestación del servicio
diabetes tipo 1
Cómo citar
Resumen
La siguiente investigación tiene como propósito identificar las barreras de gestión del marketing para la prestación del servicio de niños diabéticos tipo 1, desde la perspectiva de docentes en colegios de la ciudad de Bogotá, analizando la importancia de los elementos del marketing mix dentro de la gestión de marketing, tales como, alianzas estratégicas, personas, procesos, así como la comunicación de información efectiva para este grupo objetivo, que permita identificar las falencias o fortalezas de las mismas, para en un futuro mejorar el servicio y consecuentemente mejorar la calidad de vida de este segmento de la población. Se pretende a través de una investigación cualitativa, trasversal y multicéntrico con técnica de muestreo de bola de nieve, indagar los conocimientos que sobre la enfermedad y su manejo poseen estos actores importantes dentro de la vida de los niños diabéticos tipo 1, estableciendo la relación directa con los elementos del marketing mix mencionados, para de esta forma generar conocimiento que permita el planteamiento de futuros proyectos en pro de mejorar la calidad de vida de este grupo de la población.
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