Archivos suplementarios
Palabras clave
Minería de Opinión
Redes Sociales
Mercadeo Deportivo.
Cómo citar
Resumen
En los últimos años el análisis de sentimientos (minería de opinión) se ha venido desarrollando como una tendencia de investigación en los países desarrollados, en consecuencia, de los altos volúmenes de contenido que generan los usuarios de las redes sociales, a pesar de ser utilizada en varios sectores como el político, económico y de servicios ha sido escaso la aplicación de estas para le mejora de la comunicación en redes sociales. La presente investigación busca caracterizar la disposición que tienen los seguidores de un club deportivo antes, durante y después de un encuentro futbolístico en el contexto local con objetivo de servir de soporte en la mejora de las comunicaciones emitidas por el club deportivo en Facebook y Twitter.
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