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Resumen
Una CS se compone de una red de organizaciones que se involucran a través de vinculos aguas-arriba y/o aguas-abajo buscando proveer servicios y productos al consumidor final (Cristopher, 1998), flujos físicos, de información y financieros interconectan a los participantes elementos de la CS. A la vista del consumidor final la responsabilidad de la competitividad del producto no recae sobre empresas autónomas sino sobre la CS como un todo (Stadler, 2000), este enfoque holistico muestra la necesidad de llevar a cabo una aproximación que apunte a administrar todo el espectro de interacciones que ocurren en la CS.
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