Consumer cultural studies - Adriana Bonomo, Violeta Corona, Eduardo Norman y Juan Carlos Sosa (Editores)

Publicado noviembre 13, 2019
https://doi.org/10.15765/poli.v1i253

Libro completo

Adriana Bonomo, Violeta Corona-Cabrera, Eduardo Norman-Acevedo, Juan Carlos Sosa-Varela
1-132
Consumer cultural studies
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Capítulos del libro

Eduardo Norman-Acevedo
8-11
PRESENTATION
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Eduardo Norman-Acevedo, Juan Carlos Sosa-Varela, Adriana Bonomo, Violeta Corona-Cabrera
13-40
CONSUMER CULTURE STUDIES, A GLANCE AT THE LITERATURE’S CONTRIBUTIONS TO THE CONCEPT
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Oscar Robayo-Pinzón, Sandra Rojas-Berrio, Diana Giraldo-López
41-62
CONSUMER DECISION PROCESS EXPLORATION: LUXURY FASHION PRODUCTS IN BOGOTÁ
PDF
Tetiana Dubovyk
63-76
INTERNET MARKETING COMMUNICATIONS OF TRADE ENTERPRISES IN UKRAINE
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Arthur Asa-Berger
77-94
SIX MARKETING TYPOLOGIES IN SEARCH OF A CUSTOMER (WITH APOLOGIES TO LUIGI PIRANDELLO)
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Choi Byung-Joon
95-110
THE RELATION BETWEEN CULTURE AND PSYCHOLOGICAL PROCESSES OF CONSUMERS: ATTRIBUTES-CONSEQUENCES-VALUES LINKAGES VARIATIONS
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Luz Alexandra Montoya-Restrepo, Iván Alonso Montoya-Restrepo, Sandra Rojas-Berrio
111-130
MARKETING RESEARCH PROCESSES. A PERSPECTIVE OF THE FUTURE FROM A QUALITATIVE VIEW
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