Hacia una comprensión de la mente y el comportamiento del emprendedor

Cómo citar

Bonilla Ballesteros, Álvaro R. (2013). Hacia una comprensión de la mente y el comportamiento del emprendedor. Panorama, 5(9). https://doi.org/10.15765/pnrm.v5i9.41


Este artículo se pregunta por los procesos psicológicos involucrados en el emprendimiento empresarial, y cómo es posible articular un proyecto educativo que dé cuenta de los elementos necesarios para elaborar un proyecto de vida basado en proyectos emprendedores. Se detallan los procesos de percepción, autoeficacia, inten- ción, motivación, emoción y atribución y se retoman sus efectos en el tránsito desde la inten- ción de ser emprendedor hasta el comportamiento emprendedor. La discusión propone tendencias de investigación y temáticas clave para desarrollar pedagogías y metodologías de una cátedra de emprendimiento.


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