Atracción e investigación de los entornos de comercio modernos
PDF

Cómo citar

Ortegón Cortazar, L. (2020). Atracción e investigación de los entornos de comercio modernos. Working Papers. Maestría En Gerencia estratégica De Mercadeo, 1(4). https://doi.org/10.15765/wpmgem.v1i4.1473

Resumen

Los entornos de comercio modernos también denominados grandes centros comerciales son un espacio importante en el estilo de vida de los consumidores que han evolucionado a través del mejoramiento de la experiencia de visita a través de su capacidad de atracción, en este sentido, se ha realizado una investigación de carácter documental y sistemática con el fin de identificar los factores de atracción y los tópicos de investigación. Se observa que no existe un consenso respecto a la cantidad y tipología de factores que componen la atracción de los entornos de comercio moderno, sin embargo, se pueden deducir variables de atracción comunes.

https://doi.org/10.15765/wpmgem.v1i4.1473
PDF

Referencias

Aliagha, G. U., Qin, Y. G., Ali, K. N., & Abdullah, M. N. (2015). Analysis of Shopping Mall Attractiveness and Customer Loyalty. Journal Teknologi, 74(2), 15-21.

Anselmsson, J. (2016). Effects of shopping centre re-investments and improvements on sales and visit growth. Journal of Retailing and Consumer Services, 32, 139-150.

Arslan, T. V., Sezer, F. S., & Isigicok, E. (2010). Magnetism of shopping malls on young Turkish consumers. Young Consumers: Insight and Ideas for Responsible Marketers, 11(3), 178-188.

Bäckström, K. (2011). Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiences. Journal of Retailing and Consumer Services, 18(3), 200-209.

Calvo-Porral, C., & Lévy-Mangín, J. P. (2018). Pull factors of the shopping malls: an empirical study. International Journal of Retail & Distribution Management, 46(2), 110-124.

De Juan, M. D. (2004). Why do people choose the shopping malls? The attraction theory revisited: A Spanish case. Journal of International Consumer Marketing, 17(1), 71-96.

El-Adly, M. I. (2007). Shopping malls attractiveness: a segmentation approach. International Journal of Retail & Distribution Management, 35(11), 936-950.

El-Adly, M. I., & Eid, R. (2015). Measuring the perceived value of malls in a non-Western context: the case of the UAE. International Journal of Retail & Distribution Management, 43(9), 849-869.

Elmashhara, M. G., & Soares, A. M. (2019). The impact of entertainment and social interaction with salespeople on mall shopper satisfaction. International Journal of Retail & Distribution Management. Vol. 47 No. 2, pp. 94-110.

Flacandji, M., & Krey, N. (2020). Remembering shopping experiences: the shopping experience memory scale. Journal of Business Research, 107, 279-289.

Frasquet, M., Vallet, T., & Gil, I. (2002). Key factors in shopping centre management: evidence from Spain. The International Review of Retail, Distribution and Consumer Research, 12(4), 337-354.

Geisel, M. S., Narasimhan, C., & Sen, S. K. (1993). Quantifying the competitive impact of a new entrant. Journal of Business Research, 26(3), 263-277.

Gilboa, S., & Vilnai-Yavetz, I. (2012). Segmenting multicultural mall visitors: the Israeli case. Marketing Intelligence & Planning, 30(6), 608-624.

Gomes, R. M., & Paula, F. (2017). Shopping mall image: systematic review of 40 years of research. The International Review of Retail, Distribution and Consumer Research, 27(1), 1-27.

González-Hernández, E. M., & Orozco-Gómez, M. (2012). A segmentation study of Mexican consumers based on shopping centre attractiveness. International Journal of Retail & Distribution Management, 40(10), 759-777.

Gorter, C., Nijkamp, P., & Klamer, P. (2003). The attraction force of out‐of‐town shopping malls: a case study on run‐fun shopping in the Netherlands. Tijdschrift voor economische en sociale geografie, 94(2), 219-229.

Han, H., Sahito, N., Thi Nguyen, T. V., Hwang, J., & Asif, M. (2019). Exploring the features of sustainable urban form and the factors that provoke shoppers towards shopping malls. Sustainability, 11(17), 4798.

Hu, H., & Jasper, C. R. (2018). Understanding the Shopping Experience and Its Implications for Malls as Marketing Media: Attracting and Retaining Customers through Fashion, Service, and Improved Food Options. Journal of Advertising Research, 58(2), 151-164.

Kabadayi, S., & Paksoy, B. (2016). A segmentation of Turkish consumers based on their motives to visit shopping centres. The International Review of Retail, Distribution and Consumer Research, 26(4), 456-476.

Križan, F., Bilková, K., Barlík, P., Kita, P., & Kita, P. (2018). Spatial Distribution of Consumer Preferences: Case Study of Shopping Malls in Bratislava. Theoretical and Empirical Researches in Urban Management, 13(1), 13-21.

Lucia-Palacios, L., Pérez-López, R., & Polo-Redondo, Y. (2020). Does stress matter in mall experience and customer satisfaction?. Journal of Services Marketing. Vol. 34 No. 2, pp. 177-191

Makgopa, S. (2016). Determining shopping mall visitors’ perceptions on mall attributes. Problems and Perspectives in Management, 14(3-2), 3-2.

Martin, C. A., & Turley, L. W. (2004). Malls and consumption motivation: an exploratory examination of older Generation Y consumers. International Journal of Retail & Distribution Management, 32(10), 464-475.

Merrilees, B., Miller, D., & Shao, W. (2016). Mall brand meaning: an experiential branding perspective. Journal of Product & Brand Management, 25(3), 262-273.

Ortegón Cortázar, L., & Royo Vela, M. (2017). Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit. European Journal of Management and Business Economics, 26(2), 199-219.

Ortegón, L. & Royo, M., (2015). Brand image and lexicographic analysis: an application to shopping malls. Cuadernos de Gestión, 15 (2), 143-162

Ortegon-Cortazar, L. (2019). Role of the eco-natural environment as an alternative attractiveness factor in malls. Management Research: Journal of the Iberoamerican Academy of Management. Vol. 17 No. 2, pp. 168-186.

Ortegón-Cortázar, L., & Royo-Vela, M. (2019). Effects of the biophilic atmosphere on intention to visit: the affective states’ mediating role. Journal of Services Marketing. Vol. 33 No. 2, pp. 168-180

Özsoy, M. (2010). User preferences on transformations of shopping centers into private urban public spaces: The case of Izmir, Turkey. African Journal of Business Management, 4(10), 1990.

Palacios, L., Pérez, R., & Polo, R., (2016). Cognitive, affective and behavioural responses in mall experience: A qualitative approach. International Journal of Retail & Distribution Management, 44(1), 4-21.

Rajagopal. (2009). Growing shopping malls and behaviour of urban shoppers. Journal of Retail & Leisure Property, 8(2), 99-118.

Rajagopal. (2011). Determinants of shopping behavior of urban consumers. Journal of International Consumer Marketing, 23(2), 83-104.

Roux, T., Mahlangu, S., & Manetje, T. (2020). Digital signage as an opportunity to enhance the mall environment: a moderated mediation model. International Journal of Retail & Distribution Management. Vol. ahead-of-print No. ahead-of-print.

Singh, H., & Sahay, V. (2012). Determinants of shopping experience: exploring the mall shoppers of national capital region (NCR) of India. International Journal of Retail & Distribution Management, 40(3), 235-248.

Teller, C., & Elms, J. (2010). Managing the attractiveness of evolved and created retail agglomerations formats. Marketing Intelligence & Planning, 28(1), 25-45.

Teller, C., Wood, S., & Floh, A. (2016). Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective. Journal of Marketing Management, 32(17-18), 1537-1561.

Upadhyaya, M. (2017). Variables affecting customer behaviour and its effect on commitment towards shopping hubs of Gurgoan city. Journal of Business and Retail Management Research, 11(3).

Wei Khong, K., & Sim Ong, F. (2014). Shopper perception and loyalty: a stochastic approach to modelling shopping mall behaviour. International Journal of Retail & Distribution Management, 42(7), 626-642.

Descargas

Los datos de descargas todavía no están disponibles.