Identificación de Insights para el desarrollo de aplicaciones de consumo colaborativo a través de análisis de sentimientos en redes sociales.

Palabras clave

Mercadeo
Análisis de Sentimientos
Minería de Opinión
Sentimental Data

Cómo citar

Identificación de Insights para el desarrollo de aplicaciones de consumo colaborativo a través de análisis de sentimientos en redes sociales. (2016). Working Papers. Maestría En Gerencia estratégica De Mercadeo, 1(1). https://doi.org/10.15765/wpmgem.v1i1.717

Resumen

El propósito del siguiente trabajo es exponer los beneficios y contras de la aplicación del análisis de sentimientos, en la búsqueda de Insights para el desarrollo de aplicaciones de consumo colaborativo, en su primera etapa se encuentra presentada su justificación y la definición de conceptos construida desde una revisión sistemática de lectura.

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