Atracción e investigación de los entornos de comercio modernos
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Ortegón Cortazar, L. (2020). Atracción e investigación de los entornos de comercio modernos. Working Papers. Maestría En Gerencia estratégica De Mercadeo, 1(4). https://doi.org/10.15765/wpmgem.v1i4.1473

Resumen

Los entornos de comercio modernos también denominados grandes centros comerciales son un espacio importante en el estilo de vida de los consumidores que han evolucionado a través del mejoramiento de la experiencia de visita a través de su capacidad de atracción, en este sentido, se ha realizado una investigación de carácter documental y sistemática con el fin de identificar los factores de atracción y los tópicos de investigación. Se observa que no existe un consenso respecto a la cantidad y tipología de factores que componen la atracción de los entornos de comercio moderno, sin embargo, se pueden deducir variables de atracción comunes.

https://doi.org/10.15765/wpmgem.v1i4.1473
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